The theme of the workshop is the ending of buyer-seller relationships; a new and emerging research area within four marketing research approaches: Relationship Marketing, Interaction and Network Approach, Nordic School of Services and (Consumer) Buyer Behaviour. The main purpose of the workshop is to give researchers and doctoral students an opportunity to present and discuss their ideas with other researchers in the same field. This 3rd workshop will thus continue in the same spirit as the 1st and 2nd Nordic Workshop on Relationship Dissolution held in Kuusamo, Finland in September 2000 and Visby, Sweden in September 2002. As the ending of buyer-seller relationships is still a new research area it is important to continue the discussion started in the previous workshops to achieve a more common understanding of the concepts used by researchers within the above-mentioned approaches.
More about the results of the 1st Nordic Workshop on Relationship Dissolution can be found in the Working Paper No. 19, Faculty of Economics and Industrial Management, University of Oulu (Havila, V., Holmlund-Rytkönen, M., Strandvik, T., Tähtinen, J., 2001, "Problematising the Phenomenon of Relationship Dissolution"). The working paper can be ordered from acting professor Jaana Tähtinen jaana.tahtinen@oulu.fi. It contains a description of current relationship dissolution research, a short summary of the presentations in the workshop as well as insights from the group work sessions.
NoRD2002:
www.fek.uu.se/Nord/