People

 

 

 

Anders Gustafsson

 

 
Title:
Professor
Room:
11A 325
Telephone:
+46 54 700 15 56
Fax:
+46 54 83 65 52
Mobile phone:
E-mail:
 Anders.Gustafsson@kau.se
Address:

Service Research Center

Faculty of Economy, Communication and IT

Karlstad University

SE-651 88 Karlstad

SWEDEN

 

 

Anders research interests are

 

 

New Service Development and Service Innovation - For instance, developing models and theories on how to work and when different tools and techniques may be sensible to use (in collaboration with Professor Michael D. Johnson of the University of Michigan Business School and Professor Bo Edvardsson at CTF).
Customer Involvement - To what extent is it sensible to involve the users when developing new services? In what way should it be done? Whom should we involve? And so on. (in collaboration with Per Kristensson, Jonas Matthing and Bodil Sandén, Ph.D. candidates at CTF).
Management of Customer Relationship - How does companies manage the relationship of their customers? What distinguishes successful companies from not so successful companies? Is it possible to come up with warning systems to detect that customers are about to switch? (in collaboration with Professor Michael D. Johnson of the University of Michigan Business School, Professor Bo Edvardsson at CTF, Dr. Lars Nilsson at CTF and D. Inger Roos at CTF).
Technology Readiness - To what extent companies and customers are prepared to adopt the new technologies that are rapidly being introduced into our society. (in collaboration with Professor A. Parasuraman at University of Miami and Professor Andreas Herrmann at St Gallen).
The Business Strategy Implications of Quality and Customer Satisfaction - For instance, studying the connections between quality, satisfaction, loyalty and profit. (in collaboration with Professor Michael D. Johnson of the University of Michigan Business School)

 

Complete CV can be found at this link.

 

You can read more in the research database or look at CTF´s research projects to find out more.

 
 
CTF, Karlstad University, SE-651 88 Karlstad, Sweden | Phone +46 54 700 10 00 | Fax +46 54 83 65 52 | E-mail infoctf@kau.se